Digital Transformation of the Auto Industry

by Kristine on August 26, 2022

The automotive industry is one of the oldest industries in the world. It has gone through many changes over the years, but it is still going strong. There are many different aspects to this industry that make it complex, including manufacturing cars, designing car parts, selling cars and providing after-sales service. The auto industry as a whole has also experienced its fair share of change over time with new trends emerging each day. Dealership operators have become experts in navigating through systematic change and headwinds. With the advent of digital retailing, marketing has changed especially by being able to target customers directly in a more egalitarian fashion. As a result, we will cover how marketing within this diverse industry has changed; specifically how it is being used to improve customer experience and increase sales for businesses across all sectors of the market

Digital Marketing

Digital Marketing is a key component of the Digital Transformation process. It can be defined as the process through which an organization uses a variety of digital tools to engage with its customers, employees, and other stakeholders. Digital Marketing is an incredibly powerful tool. It allows businesses to reach customers across multiple channels, including search engines and social media.

The ability to target specific demographics, locations, and interests can help businesses increase sales and gain new customers. Digital Marketing is also a great way to improve SEO rankings, which helps attract more organic traffic to your website.

One of the biggest benefits of Digital Marketing is its ability to reach people who aren't currently looking for cars or auto services. By reaching potential customers who aren't actively searching for your products or services, you can expand your reach and increase sales. Basically goal of digital marketing is to reach potential customers and convert them into actual customers.

Digital marketing is the future of advertising, and the future is now. It's easy to see why: it's measurable, flexible, and targetable—but what does that mean for your business? Here are four ways digital marketing can help you succeed in today's marketplace:

  1. It's measurable: Digital marketing allows you to track exactly what your customers are doing online—and how they're responding to your ads—so you can make sure you're reaching the right people with the right message.
  2. It's flexible: You can easily change your campaign goals and messaging without having to buy new ads or re-run them again (which would cost millions). Digital marketing lets you test out different ideas quickly and cheaply—and see which ones work best before committing more time or money into something that isn't working out as well as expected!
  3. It's targeted: With digital marketing, you can reach specific groups of people who are most likely going to respond well to your brand, product or service offerings; this means more sales for less money spent on advertising across different platforms like social media platforms such as Facebook or Twitter where users tend prefer engaging with brands through these platforms rather than just seeing them all over television screens every time.
  4. It's fast: With the right tools at hand, digital marketing can get results in just a few hours or days rather than weeks or months like traditional advertising methods which typically take time for ads to reach audiences all over the world through traditional media platforms such as television or radio stations.


Automation is the future of digital transformation.

From AI to machine learning to self-driving cars, automation is changing the way we do business. It's already revolutionizing the car dealership industry, and it's not stopping there.

Automation is going to change how car dealerships interact with their customers, how they market themselves, and how they structure their businesses. Today we'll cover some of the benefits of automation in a car dealership setting and how these benefits can help you take your dealership to the next level by making it more efficient, more cost-effective, and easier on your employees.

  1. Automation makes your employees' lives easier. When you automate processes in your business—especially those that involve simple tasks—your employees have more time to focus on more important things like customer service or sales skills development. With less time wasted on mundane tasks like data entry or managing spreadsheets, they're able to get more done in less time so that they can reach their full potential as an employee at your dealership!
  2. Automation saves money by reducing labor costs. Automation saves money by reducing labor costs. When you automate processes in your dealership, you'll find that your employees have more time to focus on more important tasks like customer service or sales skills development. With less time wasted on mundane tasks like data entry, managing spreadsheets, managing appointments, or tracking the shuttle they're able to get more done in less time so that they can reach their full potential as an employee at your dealership! Automation makes your business run more efficiently.
  3. Automation makes your business run more efficiently. Automation makes it easier to track your business's performance, as well as provide you with the metrics that are needed to make informed decisions.
  4. Automation helps you manage your customer's experience. Without automation, it would be nearly impossible for a dealership owner or manager to keep track of all the moving parts involved in servicing customers' vehicles; from making an appointment

Shuttle Service

The auto industry is undergoing a digital transformation, and the effects of this transformation are being felt throughout the industry. The question is, how can your business take advantage of this change in order to grow and thrive?

The answer may be as simple as adding a shuttle service to your fleet. A shuttle service will allow you to expand your services and reach new customers, while also allowing you to make more money on existing customers. Here are four benefits of adding a shuttle service to your fleet:

  1. Increased revenue: By adding a shuttle service, you'll be able to offer more services to more people at the same time—or even provide one-way trips for customers who need transportation but don't want an entire car or ride-sharing service. This will increase your overall revenue from existing customers without any additional investment in infrastructure or equipment.
  2. Better customer satisfaction: Adding a shuttle service to your fleet will help you provide more value to your existing customers, which will in turn increase their satisfaction with your company. This can lead to increased loyalty and referrals, which will help you expand your business without having to spend any additional money on marketing.
  3. More flexibility: Shuttle services can be used to provide transportation for customers who need a ride from one location to another, but they also make it easier to send drivers out on errands or deliveries throughout the day. This can help you increase your overall revenue without having to invest in additional vehicles or equipment.
  4. Safety: Shuttle services are a great way to improve the safety of your drivers, as well as the customers who ride with them. Because they are not driving alone, they are less likely to be involved in an accident or distracted by their phone or other tasks while on the road. And using Quickride, you can easily track the shuttle and monitor its location to ensure it is not speeding or driving recklessly.

The Shuttle Service has been a long-standing part of a dealership’s service process, but now with automated tools like Quickride, a dealership can now bring this service into the future.

Customer Experience

Customer experience is important in any industry, but especially so in the auto business. If a customer has a bad experience, they’ll tell their friends and family about it—and be unlikely to buy your vehicle again. On the other hand, if you create an excellent experience for them (especially through social media), they will sing your praises all over the internet.

To take advantage of this opportunity to build brand loyalty and increase sales through digital marketing channels like social media and search engine optimization (SEO), there are several steps you can take:

  1. Focus on the customer. What do they want? How can you make their experience better than with any other dealership? What kinds of digital services are they used to using in my area, like DoorDash, Uber Eats, or Postmates? They may subconsciously expect similar experiences from your dealership.
  2. Be responsive to questions and concerns. If someone asks a question on social media, respond quickly and politely—even if it’s something as simple as “I don’t know, but I’ll find out for you!” This will show customers that you care about them and what they think about your business.
  3. Provide content that’s helpful to the customer. Whether it’s a blog post about car maintenance or how to negotiate with a dealer, people want to learn something new and useful. If you provide this type of information on your website and social media channels, they will trust that you are an authority in your industry.
  4. Be consistent with your message. When you post on social media, make sure that you are providing value to the customer. Don’t just post links to your website or sales pitches; instead share things that are interesting and relevant to those who follow you.
  5. Create a community around the brand. If you have customers that love your product, then make them feel like they are part of a group by holding contests and other events on social media. This will help build loyalty and increase sales because people are more likely to buy from someone they know than someone they don’t know.


Digital transformation is a process that can be applied to any industry, but it's clear that the auto industry is undergoing a massive shift. If you're looking for ways to make your dealership more efficient and profitable, we'd love to help you get started.

Our dealership management software uses automation and accurate data management in order to give you a better customer experience, reduce operational costs, and increase profits. We'd love to show you how we can help make this happen! Contact Quickride today

Topics: customer experience, car dealerships, service manager, digital strategy, digital marketing strategy for car dealerships