Increase Sales with Social Media

by Kristine on August 17, 2018
With the rise of the digital age, technology has taken over every household. Purchasing decision no longer relies on traditional advertising methods. Instead, people are now buying based on real-life experiences. Experiences which can get shared thru the various social media platforms. Hence, people are no longer limited to the confines of the four walls of their houses. But instead their thoughts, perception, feelings are now pouring over the internet. Because with social media it travels across borders, across the different continent, and even to strangers. Thus, businesses need to diversify their sales strategies.
Business owners need to learn how to humanize their brand to get more customers engaged. Here are some of the popular social media platforms that you can start with. If you already have them, its time to dig deeper and find out which best suit your business. If you are not in any of these platforms, now would be a good time to start building your social media presence.

Invest in Facebook Advertising

Market segregation will help businesses optimize their campaigns. Advertising will ensure that people see posts relevant to what they’re interested t. By doing this, it will help increase sales. In advertising, businesses need to understand their market. That entails focusing advertising campaigns based on customer location and demographics. We must put value for the customer and not get too focused on sales. Be a thought leader in that field and create loyal followers. Don’t get them pushed into the idea of buying your product.

Tweet on Twitter

It has 140 characters to market a business’ product. Using the twitter card you can share relevant information about the company. Twitter can also connect with influencers to further increase followers. Use hashtags and post relevant information. But what is more important is you can share links to your website. If you have blogs, videos or presentation materials, this is a good way to put those in.

Get the Millennials on Instagram

There is a huge customer base on Instagram. 64 percent of respondents between 18 and 29 years used the photo-sharing app. It is crucial to reach these group as they are most likely to help spread information about the business. Be creative in interacting with people. One famous quote on how you should position your business on Instagram.


“There is one thing the photograph must contain, the humanity of the moment.” — Robert Frank

Video marketing on YouTube

The second largest social media platform. More people are visual learners; this platform can grow business. When making videos, It has to be short, educational, simple and has to be two mins or less. Its important to humanize your brand when making videos or post. Appeal to the senses, to people’s emotion and hearts. Tell a story that people can relate to and be able to share in that experience. Another way to boost your presence is by running an AdWords campaign. This will drive more views and subscribers can promote your channel.

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