How To Create A Digital Expertise Center In Your Dealership

by Kristine on August 24, 2022

Our world is changing fast, and we need to change with it.

In the past, a car dealership was just a place you went to buy and service a car. But now people are searching for cars online, they're researching all kinds of information before they even step foot into your store, and they're making decisions about which dealership to visit based on what they see on their phones.

You don't have to be an expert at everything (or anything), but you should have someone on staff who knows how things work online and how people use technology today—and who can help guide you through all of these changes!

The first step is hiring someone who specializes in digital marketing. It's not enough to hire someone who understands the basics of SEO and social media; they should be able to help you understand how people use technology today, what they're looking for from your dealership, and how to effectively reach them. And if you can't afford a full-time employee? There are still options available: contract work or freelancers can often provide the same level of expertise for less cost.

Next, make sure that your entire team—from salespeople to service technicians—understands how important it is for your dealership to keep up with the digital world. Explain that customers expect more than just a car: they want an experience online as well as in person. You may even want to include some basic training on using social media platforms in their orientation or ongoing training sessions so they know how best to represent your brand.

Finally, track everything! Set up analytics systems so you can see which posts get clicks and which don’t. Use this information to make adjustments as needed and track the progress of your efforts over time. As we mentioned above, it can be difficult to get everyone on board with social media at once—especially if you have a small staff. However, by setting clear goals (such as increasing sales), creating an easy-to-follow plan and providing training for your staff, you can help make the transition to social media. Even if you don’t have a lot of time to devote to this effort, setting up analytics systems will ensure that your time is well spent—and that you can see results quickly so there’s no reason not to keep going!

In today's world, it's impossible to avoid the digital age. If you want to stay competitive in today's marketplace, it's essential that you embrace the digital age and use technology to your advantage. Quickride can help you do this by providing a robust system that will help you gain and maintain your competitive advantage. Quickride can help you save time, money and resources by making your business more efficient, effective and profitable.

Topics: dealership shuttle service, service manager, digital strategy, social media, digital marketing strategy for car dealerships, digital expertise