Have you ever felt like the odd one out in your dealership? Do you feel like you're not getting the respect you deserve from your colleagues, or that they don't listen to your input when it comes to how things should be done?
If so, then you might be the outlier of your dealership. And there's nothing wrong with that—it's just a matter of finding a way to work with what makes you different and use it to your advantage.
Today we'll discuss what it means to be an outlier, why it can be both difficult and rewarding and how you can use your outlier status to become a better leader.
What Is an Outlier?
An outlier is a term that's often used in statistics to describe data points that are far away from the main cluster of numbers. For example, if you're looking at a set of test scores and someone has an extremely high or low score compared to the rest of the class, they would be considered an outlier.
What does being an outlier mean to car dealerships?
It means that you aren't like anyone else in your industry. You're the exception to the rule—the outlier. You're not just different from everyone else; you've taken a risk and done something that no one else has done before.
How does being an Outlier affect you as a Service Manager in a car dealership?
Being an outlier is a double-edged sword. On one hand, you have the ability to think outside of the box and come up with new ideas that no one else has considered. On the other hand, it can be difficult for people like you because your work will often be dismissed as too different from what everyone else is doing.
When it comes to being an outlier, there are a few ways that you can set yourself apart from other dealerships. Here are three ideas for you to consider.
- Work with an innovative company – This could be a company that provides technology or software, but it also includes suppliers of tires or paint who want to help dealerships become more efficient. Especially if that company has already proven to be successful.
- Create your own training program – You don’t have to rely on the dealership management company for training programs; create your own!
- Get involved in the community – Get involved with your local community and be a good corporate citizen by helping out with charitable causes. You can also run social media campaigns that support a specific charity or cause.
Why being an Outlier is an advantage for car dealership
You’re not a part of the herd; you’re a leader. You offer something unique that customers want. You can charge more for your products or services because customers will pay more for them due to their high quality and value. Being an outlier is a great way to stand out in the car dealership industry. By doing something different from what everyone else does, you can attract customers who are looking for something new and exciting.
It’s not enough to just be good at what you do. You have to be an outlier—someone who is better than everyone else in your industry. If you want to stand out from the crowd, here are some tips on how to be an Outlier:
- Develop a niche – Find a specific area and become the expert on it; for instance, if you sell cars, become the expert on your brand’s electric vehicles or hybrids.
- Develop an angle – Find a unique way to look at your niche; for example, if you sell electric cars, talk about how they can benefit the environment and save people money on gas. Become an expert at the napkin math!
- Be the first – Find a way to be the first in your niche; for example, if your dealership sell electric vehicles, be the first person in your city to offer free charging stations or carpooling services.
- Be a thought leader – Share your expertise and insights with others; write articles on your niche, speak at conferences and events, or create a blog and use social media to get the word out.
So, are you the outlier of your dealership?
If you are, don't worry! There's nothing wrong with being different. In fact, we'd argue that it's actually better to be an outlier than a follower. It takes courage to stand out. You have to be willing to explore unpopular ideas that yield better results. But if you do, you'll find yourself differentiating your dealership in a way that sets it apart from the competition and makes it more successful.
If you're looking for a way to differentiate your dealership and stand out from the crowd, start by getting Quickride today!